Basic Internet Marketing Principles
Some internet based businesses still believe that using spam is the best way to market their products, and find potential customers. What they do not realize is that they are contravening one of the principles of Internet marketing online. Why do they think that their customers like receiving spam emails. Spam marketing does not work any longer, people either ignore anything that comes from a particular address, or set their email program to filter it out. So out of the millions of emails that are being sent, only about 1% will ever be read
A very successful way of reaching potential customers on the Internet is by using target marketing. This is where you focus on the members of specific online groups, and forums, who are already showing interest in similar or related products or services. This will usually have a better hit rate than the 2% you will get from bombarding people with spam messages.
It is true that by adopting this method you will decrease the amount of exposure you get significantly, but you will also reduce the number of complaints and the associated bad publicity as well. The majority of the people that received your unwanted promotional mails, and were not at all interested in your products, will just think that your business is just another fly-by-night scamming operations.
Even if you are not, it will not change their perception of your product, and the way that they feel about the way your company does business. On the other hand, if you are able to focus your marketing on the groups of people that you know are interested in related items, then the likelihood of having a great ratio of mails to sales will increase. Internet marketing principles are really not that different from any other forms of promotion.
Another very important rule of marketing is being able to realize what people are willing to pay for your product. Too often people do not calculate the value of their product or service properly.
If people feel that a product is too cheap they will worry about the quality, and wonder why the price is so different to that of other, similar, items. However, if it is priced to high it could just be too expensive, and they will ignore it completely.
A way to find a price that would be acceptable is to do some research. Visit the websites that are selling similar products, and see what they are charging. Price your item slightly lower, and by adopting this tactic it will appear that you are offering a good deal. But be careful not undercut the price too much or any potential customers will start to be concerned about quality.
If pricing your product is still a problem then re-visit the forums related to your niche, and find out what people would be willing to pay. Do this by checking through all the conversations, or by raising the question yourself, discretely of course. This is a tactic often used by large public relations companies on behalf of clients.
At all times you must be professional in your marketing. Do not be too pushy or offensive. If you keep these basic principles in your mind at all times you will soon be marketing safely and successfully.
Internet Marketing Benefits YouGoogle can index your site fast if you have links with other sites which have heavy traffic. Perhaps the quickest and the most successful way is to use the advantages of online directories. Google will regularly come by to index the postings on your blog site. However, whilst this may not generate the traffic you have always wanted immediately, this could still be your first crucial step in making your website successful.
Online, you need to promote yourself before you promote your product, this you will find is a very important part of the selling process. One of the main advantages of taking the time to learn about how the process or marketing your products or services on the internet, is the fact that you will be able to locate business partners that you would never be able to meet otherwise.
Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. Email marketing can be done effectively only if you build a list of subscribers and monetize the list.
Blogs have become a common addition to many websites. Blog which is short for web log was first used as an on-line journal and still retains many journal writing conventions such as frequent personal postings of first hand experiences in reverse chronological order. Blogging should be a joy, not a chore. Selecting the best blogging tools for your level of expertise is the first step.